Blue Man Group
Experiential Marketing Case Study
Overview
Blue Man Group is a performance of art and music located at the Luxor Hotel Casino Las Vegas. It is a visual experience unlike any other. Known for its stage productions around the world, Blue Man Group combines the obscure with art and sound.
Objective
- Create awareness for Blue Man Group with a goal to enhance current on property experiential marketing campaign.
- Provide a fresh approach. Current program did not maximize ticket sales
- Generate excitement and boost ticket sales
- Appeal to the senses with striking visual elements and stronger branding
Strategy
- Kre8 Media to test tactics to maximize ticket sale opportunities
- Design and implement brand recognizable uniforms
- Provide set weekly schedules
- Pinpoint strategic locations for experiential marketing teams to enhance brand awareness and ticket sales
- Upgrade experiential marketing team to top-tier Model Ambassadors
- Extensive training on Blue Man Group specific talking points, methods to sell tickets, and Luxor property amenities
Timing
- 30-day trial before long-term commitment
Tactics
- Custom Uniforms
- Model Ambassador Talent
- iPad Program
- Educate And Train experiential marketing Team
- Custom Schedules/Locations
- Built Consistency in Campaign
Summary
