New Mobile Billboard Project Uses Digital Tools to Raise Awareness of Sex Trafficking During Super Bowl Weekend
LAS VEGAS ? To curb sex trafficking associated with Super Bowl Weekend, Kre8 Media Outdoor Advertising partnered with the Las Vegas Metropolitan Police Department to educate people on Las Vegas Boulevard about missing and exploited children and other quality-of-life issues.
Created pro bono by Kre8, mobile billboards addressed crime matters, including narcotics, prostitution, pedestrian safety, homelessness, and foster care.
For three hours on Saturday evening, a Kre8 mobile billboard truck displayed 13 separate digital public service announcements, which were viewed by approximately 160,000 impressions.
“Kre8 is thrilled to support meaningful partnerships that make Las Vegas an even stronger community and the safest tourist destination in the world,” said managing partner and co-founder of Kre8 Media Outdoor Advertising, Jeremie Watkins. “The Las Vegas Metropolitan Police Department fuels the safety, security and success of the Las Vegas Boulevard, and we are honored to lend our company’s talents and resources to support it and our community’s well-being.”
“Kre-8 Media has provided LVMPD with the ability to use their mobile billboard vehicles for messaging critical information to the public,” said captain of the Las Vegas Metropolitan Police Department, Dori Koren. “This has proven incredibly useful in protecting the public. This cost-free capability has helped us disseminate public safety tips for presenting pedestrian fatalities, locating missing people and enhancing Homeland Security within Southern Nevada. Ultimately, these initiatives are some of our most effective tools for co-producing public safety.”
The truck looped from Harmon Boulevard to Koval Lane and in front of Planet Hollywood Hotel & Casino and the Fashion Show Mall.
Kre8 Media Outdoor Advertising donated mobile billboards to elevate the work of the Las Vegas Metropolitan Police Department on Saturday, Feb. 1, 2020. Click here for more photographs of the creative work.