LAS VEGAS – When UFC® hosts an event in its home city, it goes huge. And, when it comes to grabbing attention for the upcoming 7th annual UFC International Fight Week™, they turn to the work of Kre8 Media Outdoor Advertising to ensure that they make a gigantic impression.
Ever see a championship belt that’s 16 feet high and seven feet wide? These enormous trophies—in their shining golden glory—will be custom-built and installed as part of an outdoor ad series promoting UFC® 226: MIOCIC vs. CORMIER in Las Vegas. The larger-than-life belts will hang from 45-foot-tall ads depicting UFC champions proudly holding them aloft. Fans will recognize the two popular fighters showcased in the ads: UFC heavyweight champion Stipe Miocic and UFC light heavyweight champion Daniel Cormier, who face off at UFC® 226: MIOCIC vs. CORMIER on Saturday, July 7 at T-Mobile Arena.
“Everything about UFC is larger than life and premium—the brand, the athletes, the events. This campaign is a perfect fit for us,” UFC Vice President, Global Brand and Creative Heidi Noland said. “Kre8 Media has given us a powerful way to engage with our fans. These visceral, exciting ads are big and bold—a perfect representation of the UFC brand.”
UFC fans who want to channel their inner champion—and take a great selfie in front of the world’s biggest belts—can see Kre8 Media’s work for a limited time. These titans of the Strip disappear after UFC International Fight Week ends on Sunday, July 8.
With this latest display, Kre8 Media enhances its reputation as the go-to outdoor advertising for major brands. Earlier this year, Kre8 Media helped the Vegas Golden Knights generate fan buzz with a high-visibility, playful campaign that showed a massive hockey player smashing an oversized hockey puck into one of the Touchdown Tower pillars.
The Touchdown Towers are six pillars supporting pedestrian bridges over the Strip in areas that can get 60,000 vehicles and 424,000 hours of walking in a single day. Through an agreement with Caesars Entertainment, Kre8 Media is the sole provider of these ad spaces, which measure 45 feet tall by 21 feet wide. The six towers frame a single intersection on all four sides, giving advertisers the option to capture attention from every direction. This latest space is part of Kre8 Media’s ongoing success in developing ad campaigns that create a lasting impression—standing out from the congested marketing landscapes found in major metropolitan areas.
About Kre8 Media Outdoor Advertising
Kre8 Media Outdoor Advertising is a high-impact advertising company located in Las Vegas, Nevada. With more than 200 employees, Kre8 Media offers a wide range of advertising products, including mobile billboards, digital mobile billboards, custom mobile build-outs, street team services and live brand ambassadors. For more information, visit www.kre8outdooradvertising.com.
UFC® is a premium global sports brand and the largest Pay-Per-View event provider in the world. Celebrating its 25th Anniversary in 2018, UFC boasts more than 284 million fans worldwide and has produced over 400 events in 21 countries since its inception in 1993. Acquired in 2016 by global sports, entertainment and fashion leader Endeavor (formerly WME | IMG), together with strategic partners Silver Lake Partners and KKR, UFC is headquartered in Las Vegas with a network of employees around the world. UFC produces more than 40 live events annually that consistently sell out some of the most prestigious arenas around the globe, while programming is broadcast in over 165 countries and territories to more than 1.1 billion TV households worldwide in 40 different languages. UFC FIGHT PASS®, a digital subscription service, delivers exclusive live events, thousands of fights on-demand and original content to fans around the world. For more information, visit UFC.com and follow UFC at Facebook.com/UFC, Twitter, Snapchat and Instagram: @UFC.