LAS VEGAS – Visitors to Global Gaming Expo (G2E) and the Las Vegas Strip are buzzing over a new opportunity to combine the fun of gaming with the intrigue of international espionage, thanks for a new promotion for Scientific Games Corporation by Kre8 Media Outdoor Advertising.
Images from James Bond films, featured across a series of games from Scientific Games, will grab the attention of locals and tourists alike, thanks to 45-foot-tall ads from Kre8 Media. The visuals feature multiple 3-D layers and high-definition detail, bringing the experience of a giant slot machine right onto the Las Vegas Strip.
The ads will be displayed on the Touchdown Towers—six pillars supporting pedestrian bridges over the Strip in areas that can get 60,000 vehicles and 424,000 hours of foot traffic in a single day. Through an agreement with Caesars Entertainment, Kre8 is the sole provider of these ad spaces, which measure 45 feet tall by 21 feet wide. The six towers frame a single intersection on all four sides, allowing advertisers to capture attention from every direction.
“We are thrilled that the biggest brands in Las Vegas are turning to Kre8 for memorable campaigns,” said Ivan Flores Merino at Kre8 Media. “The challenge of bringing to life a super-sized slot machine—more than 12 feet tall and 10 feet wide—brought out our best creative thinking and execution. We are pleased to represent Scientific Games and help them create an unforgettable impression.”
Kre8 is rapidly growing in Las Vegas and across the nation, thanks to its ad campaigns that stand out from the congested marketing landscapes found in major metropolitan areas. The Scientific Games visuals are the latest in a series of high-profile ads from Kre8, and help cement its reputation as the premier provider of outdoor advertising for major brands. Other recent projects have included successful promotions for the UFC International Fight Week™ and the Vegas Golden Knights.
About Kre8 Media Outdoor Advertising
Kre8 Media Outdoor Advertising is a high-impact advertising company located in Las Vegas, Nevada. With more than 200 employees, Kre8 offers a wide range of advertising products, including mobile billboards, digital mobile billboards, custom mobile build-outs, street team services and live brand ambassadors. For more information, visit www.kre8outdooradvertising.com.